Through the redevelopment of Maryland Counseling Associates, LLC’s website, it has been determined that the site should be broken down into seven sections; Homepage, Services, About Us, Testimonials, Blog, Contact Us, and Schedule Appointment. This will provide the company the ability to expand on the services they provide and create a thorough introduction to the practice as a whole. The original website did provide a simple and clean website with the majority of the information a prospect might need, this new development will provide a larger and a more comprehensive explanation of the practice.
The homepage will continue to be a snapshot of all the site’s information as it is currently but will be expanded to display a summary of information from each section of the website. This will allow the prospective client to see, at a quick glance, the information on the website. Once the visitor ﬁnds a section they are interested in, they can dive deeper into that section. Through each section, there will be a comprehensive amount of information that will detail aspects of the business, the location, and the practice. This is essential so that the prospect will feel comfortable in the space and with the practitioner they are working with. The “Contact Us” page will ideally be used for new patients and general inquiries where “Schedule Appointment” will be primarily for current clients to book an appointment ahead of time.
The overall ﬂow of the website will allow the visitor to be reminded of other relevant topics on the website that will push them to make a decision faster. The new sections about the practice, counselors and expanded sections about the services Maryland Counseling Associates provides will be a welcomed addition for visitors so that there is a clear understanding and direction.